Updated: Jul 5
Even though the app is the most popular global mobile messaging service, WhatsApp commonly isn't known as a tool for businesses. For instance, just over 7% of marketers use WhatsApp for business.
However, while on the surface it may seem like WhatsApp is just another messaging service, there are tools built in the app that are great for maintaining strong customer relationships and cultivating lead generation.
What is WhatsApp?
WhatsApp is a free mobile messaging app that allows users to communicate with friends and family. WhatsApp is used for group messaging, calls, and multimedia sharing, regardless of mobile device type.
The app also allows for international communication between users.
To use WhatsApp, you have to download the app on your phone, or scan the QR code from a computer with your phone's camera. The app is available for desktop, but you need a phone in order to sign up.
WhatsApp for Marketing
If you want to remind your customers about promotions, offer accessible customer service options, or increase visibility, WhatsApp is a perfect tool for you. And, with the addition of WhatsApp Business, it's now easier than ever to build positive customer relationships.
With WhatsApp Business, you'll be able to offer personal customer support to your audience with automated messages and chatbot-like capabilities. So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select.
Think of selecting customers being synonymous with audience segmentation — which you can do in the app using a broadcast list.
Additionally, if you have a global audience or customer base, you'll find it easy and cost-effective to connect with your international customers, since WhatsApp doesn't charge a fee for international communication. This helps you strengthen customer relationships abroad, and allows for quick-problem solving.
Next, we'll show you how you can use the tools provided in WhatsApp Business to make an effective WhatsApp marketing campaign.
How to Create a WhatsApp Business Profile
Making a WhatsApp Business account is easy, especially if you have the app already downloaded. If not, head over to your local mobile app store and type in "WhatsApp Business." If you've already set up an account, the app will connect your account to a Business profile.
Next, accept the Terms and Conditions, and enter a phone number. (If you want to refrain from using your personal number, this is something you can change letter in Settings).
And then, you're all set! You can make your Business account look polished and professional from here. You can also begin to explore some of the business-specific functions available to you, like contact labels and short links.
Let's talk about some of the features you'll have to work with in WhatsApp Business.
First, you can list your company's contact information, such as email, address, and website link, in the "Business Profile" section, accessed by clicking "Business Settings". If you've ever seen a Facebook or Google Business profile, they're very similar. Your WhatsApp Business profile will be a quick view of your company.
How to Use WhatsApp for Business
1. Improve your business's visibility.
Similar to Facebook, WhatsApp allows businesses to have a Business page on the app. Your profile will offer important information for customers, such as location, description, website, and contact details.
2. Lessen the response time.
When you use WhatsApp Business, you can engage with customers directly. You can also automate messages using a chatbot, so your audiences can have their questions answered quickly.
3. Organize your duties.
WhatsApp offers different options for organization. First, you can organize your contacts using their label system.
If you can integrate WhatsApp with your CRM, you won't have to manually add contacts into the WhatsApp account. The two platforms will work together to import contact information onto your business dashboard.