Updated: Jul 5, 2021
Uncertainty is rising in numerous parts of the world. With an increased focus on rebuilding the global economy and boosting consumer confidence, your search engine optimization (SEO) efforts must stay on track to set your business up for success.
SEO is indispensable to digital marketing. While many advertising techniques have emerged throughout the years, SEO remains one of the most cost-effective digital marketing solutions that bring targeted results and long-term profitability.
Over the past years, the global market has transitioned from a synchronized growth to a widespread slowdown. Recent events have brought about changes in the business landscape, including disrupted supply chains, reduced business investments and slow productivity growth. As companies continue to take measures to stay afloat, SEO cost and relevance become a talking point in the marketing industry.
What you need to know about Search Optimization Costs
SEO pricing varies depending on several factors, including a digital marketing agency’s years of experience, terms and conditions, project demands, budget constraints and package inclusions. Besides these factors, one of the most critical considerations in determining SEO services cost is marketplace dynamics.
How competitive is your niche market? What are the demands and requirements in your target locations? How does your business fare in your industry?
The average SEO cost can vary dramatically from business to business and based on the amount of traffic available in a particular niche market.
For instance, a website tune-up for a law firm in the suburbs may get the site to the top of local search rankings. Meanwhile, the same optimization practice for an identical law firm in a metropolitan area may only increase its rankings slightly. This is because the amount of traffic and the level of competition differ in these two locations.
Other considerations in determining the SEO cost are your site structure and existing digital presence. Is your website SEO-friendly? How much keyword-rich content does it have? What technical SEO issues does it encounter? Are your business listings consistent and accurate?
Companies with little to no digital presence might be charged with higher search optimization costs than businesses with established websites. This is because older sites tend to have a robust and hard-earned backlink profile. Newly-built websites, on the other hand, require more intensive optimization efforts.
How much do SEO's charge per hour
If we assume that all surveyed SEOs charge the upper end of their respective pricing tier (e.g., $150, from $100-$150), and then take the average hourly rate for each subset (Agency, Freelance, Consultancy), here’s what we get:
Agencies: $134.66/hour, on average.
Consultancies: $122.33/hour, on average.
Freelancers: $68/hour, on average.
How much do SEO's charge per month (monthly retainer)
45% of respondents charge between $501 and $2,000 per month.
75.77% charge $2,000/month or less, meaning that only 24.23% command retainers of $2,001+.
The above charts and conclusions are from Joshua Hardwick (head of content @ Ahrefs.)
SEO is one of the best digital marketing investments you can make
Economic uncertainties and global trade slowdowns have forced many businesses to make tough decisions and marketing budgets are often the first ones to get slashed. While this might seem like a reasonable move, reducing your SEO budget or halting your search optimization efforts for good could potentially cause your brand more harm than good.
Statistics show that 93 percent of online experiences begin with search engines. What’s more, 81 percent of customers perform an online search before making a purchase. These numbers highlight the important role SEO plays in boosting your market presence. Let’s delve deeper.
Reasons your company needs cost effective SEO services:
1. Establish Your Brand Authority
2. Improve Your Organic Rankings
3. Acquire Valuable Leads and Traffic
4. Move Your Page Visitors to the Bottom of the Sales Funnel
5. Drive Foot Traffic to Your Physical Stores
6. Increase Your Online Engagement and Conversions
7. Cater to Changing Consumer Demands
8. Expand Your Business Reach
9. Reduce Your Marketing Expenses
10. Future-Proof Your Brand
Custom SEO Solutions: Driving Positive Results and Long-Term Profitability
One of the biggest advantages of working with a full-service SEO company is getting search optimization solutions that deliver positive results at an affordable SEO cost. At Infosites.Biz, we help hundreds of businesses from various industries and locations realize all of their ranking potential.
With continuous search optimization and tailored online marketing strategies, we help more clients drive sustainable profitability. We can do the same for you.
Move ahead of the competition with Infosites.Biz cost effective SEO services. We create custom SEO packages tailored to your budget and needs. Check with us....